Our OG, But BETTER!

Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with the most comfortable, weightless formula! Still easy to apply, velvety and vibrant AF, it keeps lips supple with max color payoff for 8hrs!

Key Features
One-swipe application
Non-drying and infused with moisturizing ingredients
Flake-, streak-, transfer, smudge-, and mask-proof
Sets to a buttery, suede-matte finish

Additional Features
Vegan friendly, outer pack is FSC certified and recyclable

For A Vibrant, Fuller-Looking Pout:
Step 1.For maximum impact, line lips using the Lip Contour 2.0 of your choice and fade towards the center.
Step 2.Apply a thin layer of Liquid Matte in a corresponding or lighter shade to fill in.
Step 3.Allow approximately 30 seconds for color to set and intensify to a matte finish.

100% agreed that the product was easy to apply*
100% agreed that the color was intense and gave their lips full coverage*
100% agreed that the texture felt ultra-lightweight*

*Based on an independent consumer testing panel of 30 people.

Why we love it:
The formula has literally been infused with LOVE!
A blend of lycopene, olive oil, vitamins, and essential fatty acids (AKA the perfect blend of ingredients with antioxidants!). Together, they create that weightless feeling on the lips while keeping the color beautifully intense!